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September 9, 2005
By: DAVID SAVASTANO
Editor, Ink World Magazine
Pantone has added 175 new colors to the more than 1,700 already in the Pantone product spectrum to meet the needs of fashion-savvy customers. “We’re dealing with an entirely new type of shopper than we were five years ago,” said Lisa Herbert, executive vice president, home and fashion, at Pantone. “They’re not just looking for a white set of sheets or a black wastepaper basket. Now they want the product by the famous designer in new, modern color. We’ve added 175 new shades just for this ...
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